Natural ingredients, no dye
Finally, the blonde hair you've always wanted without damaging bleach or expensive salon visits. Our gentle, chamomile-based formula lightens your hair up to 4 shades while keeping it healthy and gorgeous. Trusted by thousands of women worldwide, including expecting and nursing moms who need a safe alternative to harsh chemicals.
See visible results from your very first application and achieve your dream blonde in just 6-8 weeks.
Our gentle formula features chamomile flower extract as the star ingredient, combined with carefully selected components that work together to lighten your hair safely and effectively. No harsh ammonia, no damaging bleach - just natural results you can feel good about.
Full ingredients: Aqua (Water), Alcohol Denat, Chamomile recutita Flowers Extract, Hydrogen Peroxide, Parfum (Fragrance), Phosphoric Acid, C.I. 19140 (FD&C Yellow No.5), Citral, Limonene (D-).
Complete your transformation
Discover our full range of natural hair lightening products.
Do you have more questions?
Explore more frequently asked questions.
Can I color my hair after using this?
Absolutely! Just wait 4 weeks to let your hair rest and recover.
Pro tip: always do a strand test first and chat with your stylist - they'll actually love how healthy your hair condition is after using our natural formula instead of harsh bleach.
Great question! Think of it this way: Our Natural Blonde Lotion is your go-to for dramatic all-over blonde transformation (it's 40% stronger for serious results), while our Blonde Highlights Lotion is perfect for subtle, sun-kissed highlights or maintaining existing blonde hair. Both give you beautiful results, just pick your intensity level.
Yes! Whether it's your natural hair or extensions, you'll get the same beautiful, even results. Works perfectly on all hair types.
Absolutely! It works the same gentle way on all hair types. Just remember that adding heat (blow dryer or sunshine) will speed up your results, so you can customize how quickly you want to see changes.
Super easy! For optimal lightening, try 30 minutes of sunshine or 5 minutes with your blow dryer on low heat. The more sun exposure, the blonder you'll get - just don't forget your SPF because we want gorgeous hair AND gorgeous skin.
Nope! This is the best part - apply it, style as usual, then completely forget about it for 2-3 hours minimum. Leave it overnight for even better results. It's literally that simple and perfect for your busy lifestyle.
You'll notice a gorgeous difference after just ONE application, with really visible results by the next day. For that stunning full transformation of up to 4 shades lighter? Give it 6-8 weeks of regular use. Trust us, when you're getting compliments left and right, you'll know the wait was totally worth it.
Go blonde or get your money back!
We've seen our product work firsthand. That's why we offer a 30-day money-back guarantee. We honor returns for any reason. If you don't love it within 30 days, simply request your money back.
Real results from real women
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